Flipkart, which is owned by Walmart, has launched a new Sell Back service, which allows customers to sell their old smartphones on the site in exchange for cash. Users will initially be able to sell only smartphones through the new programme, but the company claims that it will eventually be expanded to include other product categories as well. Flipkart’s acquisition of electronics re-commerce startup Yaantra has resulted in the launch of the new service, which is available in more than 1,500 PIN codes across major Indian cities.

Flipkart released a press release announcing the launch of its new Sell Back service. In accordance with the company, the new Sell Back programme can be found on the Flipkart mobile application. A Sell Back option can be found in the bottom bar of the screen. The ability to sell smartphones will be available for the time being, but the company expects to expand its offerings in the near future to include other product categories. The Sell Back programme will be applicable to all smartphones, regardless of whether they were purchased on Flipkart or somewhere else in the world. It is available in more than 1,700 PIN codes in major cities such as Delhi, Kolkata, and Patna, among other locations.

As part of the Sell Back programme, buyers will receive an e-voucher from the e-commerce platform, which will be credited with the correct purchase back amount, which is maintained by the company. According to their responses to basic questions, customers will be informed of the value of their smartphone in a manner similar to how an e-commerce site’s exchange programme operates. Flipkart will pick up the smartphone within 48 hours of the consumer completing all of the necessary forms. Flipkart asserts that the merchandise will be checked for authenticity. After the smartphone has been authenticated by the company, the consumer will be offered an e-voucher in exchange for the smartphone.

On the Flipkart app for Android and iOS, the Sell Back feature is not available at the time of writing.

This programme is the result of Walmart’s E-commerce platform purchasing Yaantra, an electronics re-commerce company, and launching it as part of its Sell Back Program. In addition to its acquisition of Flipkart, Amazon is pursuing a larger strategy to become a full-service purchasing and selling platform, as well as to improve after-sale services for smartphone buyers.

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